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This web site states the following, "Press enter to begin your search." We noticed that the web page said " Robert Sickler is an entertaining, engaging whisky spokesman who offers a wide array of services relating to whisky and other spirits." It also said " Robert performs with passion and confidence that has his audiences excited with their newfound knowledge. He is witty and charming but most important focused on educating you on the art form of distilled spirits and how you can enjoy them to the fullest. Minus; Buz Dabkowski, The Edrington Group. His stories paint a beautiful picture, h." The header had whisky as the highest ranking optimized keyword. It is followed by whiskey, bar, and consultation which isn't as ranked as highly as whisky. The next words robertsickler.co uses is scotch. bartending was included and could not be seen by search crawlers.